Of a New


Coffee is the field
and the future of it
are the young

Juan Valdez recognizes the importance of alliances to generate shared value in Colombia. For this reason, it joins the Food and Agriculture Organization of the United Nations (FAO) and with it, select the leading associations of this special edition Renacer: The Association of Producers of Coffee Plank of Gómez (ASOPROCAFFE) and the Association of Coffee Growers for Development (ASODESARROLLO).

FAO works closely with organizations and strategic partners, from governments, the private sector and civil society, to promote better opportunities for rural youth and combat child labor in agriculture, promote skills and capacity building processes, support entrepreneurship of rural youth, among other elements that allow young people to have better access to opportunities.

ASOPROCAFFE was born within the framework of the agreement between FAO, the Land Restitution Unit (URT) and the Swedish Embassy, ​​so that more than 23 rural young people return to their territories, finding in coffee enterprises a new way of making the countryside their business.

With ASODESARROLLO, FAO and the Rural Development Agency (ADR) are betting that young people become the protagonists of generational complement processes and promote associative and collective work that allows them to continue changing the conditions of the field and coffee growers