Our history

Juan Valdez® Café is the #1 brand of Premium Colombian Coffee. On December 12, 2002 the first Juan Valdez® Café store opened its doors at El Dorado International Airport in Bogotá.

This was the beginning of a process that intended to introduce more and more people to Premium Colombian Coffee.

It has represented the heart and soul of Colombian coffee growers around the world, and has continued growing by generating experiences throughout its specialized coffee shops.

Since the creation of the Juan Valdez® character in 1959, the icon has represented and promoted Colombian coffee globally, positioning and differentiating it from other coffees.

Our mission

Captivate the world with Premium Colombian Coffees generating value for Colombian coffee growers.

Our vision

To be the most recognized and admired Colombian brand in the world, offering an authentic and superior experience around Premium Colombian Coffee.

Juan Valdez® Café in the USA:

We opened our first store in Washington DC in 2004.
Today, we have stores in Windermere, Doral y Ocoee. Juan Valdez is proudly also executing that mission and can be found in hundreds of coffee shops and retailers in 32 countries.

Our stores give you the opportunity to experience the unique flavors and aromas of 100% Premium Colombian Coffee, including an appealing portfolio of single origin coffees. The Juan Valdez® Cafe brand represents the quality, values and traditions of Colombian coffee.

Every cup sold helps support Colombian coffee growers and their families.