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Our Brand

We are the only internationally recognized coffee brand that belongs to coffee growers.

In 2012, the Colombian Coffee Growers Federation--a nonprofit organization representing 500,000 coffee growing families--tasked the Juan Valdez® brand with the mission of opening different businesses around the world to generate value for Colombia's coffee growers.

Ever since, the Juan Valdez® brand has been present in all sorts of venues--specialty stores, shopping centers, dining rooms, airlines and online.

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